Q2 2013 VPN
Partner Marketing Guide
Table of Contents
Partner Marketing Framework
3
Enable
Programs and events to help you improve your
knowledge and skillset
4
VMworld
VMware Partner Exchange
Partner Marketing Workshop
VMware Solution Track
Partner University
Marketing Academy
Enablement at-a-glance
4
4
4
5
6
9
10
Engage
Initiatives to help you sell VMware solutions
14
Advantage + (opportunity registration)
Solution Rewards
Call Out Day in-a-Box
14
15
16
Excite
Tools to help generate awareness and demand
17
VMware Team Rewards
Partner Marketing Bureau
Campaign Themes
Branding Guidelines
Website-in-a-Box
Seminar-in-a-Box (Event-in-a-Box)
EUC Mirage Windows 7 Multi-Channel Engagement Kit
Telemarketing follow-up to Partner- ready Campaigns
17
17
18
18
18
19
20
21
Foundations
Communications and support
22
Contacts
24