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Partner Marketing Framework
Enable
Engage
Excite
Foundations
Contacts
EMEA VPN Partner Marketing Guide Q2 2013
EMEA VPN Partner Marketing Guide Q2 2013
Enterprise
End User Computing
Infrastructure Virtualization
Application Virtualization
Enterprise
End User Computing
Infrastructure Virtualization
Application Virtualization
Website-in-a-Box
Overview
VMware Website-in-a-Box uses content syndication technology to provide an easy way for you to display accurate
VMware product and solution content on your own website. With a simple addition to your current webpages,
content will automatically be published in minutes.
Qualifi cation
All partners.
Availability
Varies by content/solution.
Location
Visit www.vmware.com/go/websiteinabox or Partner Central > Marketing > Website-in-a-Box
VMware Branding Guidelines
Overview
VMware has created branding guidelines to help our partners develop marketing and promotional pieces that align
with VMware's corporate marketing guidelines. Please reference these guidelines to assist with logo usage, color
palette, and partner datasheets and collateral.
Qualifi cation
All partners.
Location
Visit Partner Central > Marketing > Graphics & Branding > VMware Branding Guideline for Partners.
VMware Campaign Themes
Overview
Each quarter VMware focuses on specifi c themes communicated to our customer and partner communities. However
we do continue to off er a wide selection of alternative themes and campaigns for partners who wish to select from
these. Our focus/ themes for Q2 are:
o SMB & Commercial - People Like You
o End User Computing
Seminar-in-a-Box (including Event-in-a-box)
Overview
Make all your VMware events successful with our online tool Event-in-a-Box, which contains everything you need
to promote and manage registration for events. It includes e-mail blast functionality so you can customize, co-brand,
schedule and send e-mail invitations, reminder e-mails and follow-up messages for your events. To complete your
seminar requirements, we provide presentations and a selection of HTML communications for those who may already
have a preferred registration tool. These can be downloaded from Partner Central.
Qualifi cation
All partners.
Location
Visit Partner Central> Marketing or for the online tool this can also be accessed
via
www.vmware.com/go/eventinabox
Target Audience
Prospects and customers.
Deliverables
Templates for invitations, registration pages, thank you emails, scheduling tool, presentations and HTML
communication assets.
Timeframe
Available anytime.