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Partner Marketing Framework
Enable
Engage
Excite
Foundations
Contacts
EMEA VPN Partner Marketing Guide Q2 2013
EMEA VPN Partner Marketing Guide Q2 2013
Enterprise
End User Computing
Infrastructure Virtualization
Application Virtualization
Enterprise
End User Computing
Infrastructure Virtualization
Application Virtualization
Engage
Advantage+ (opportunity registration)
Overview
Advantage+ is VMware's Opportunity Registration Program that rewards partner for value-selling and leading with
VMware solutions. Advantage+ is our way of saying thank you for your efforts in finding new business opportunities
and educating customers about the value of VMware.
Qualification
Premier, Enterprise, Professional, and Registered.
Location
Visit Partner Central > Incentives > advantage+
Overview
Protect Your Pre-Sales Investment
Value-sell VMware, register qualified opportunities, and with safeguard you can
receive opportunity protection. Meaning once approved, we'll recognize you as
the partner of record throughout the registration period and no other VMware
partner will receive advantage+ benefits for your approved opportunities.
Qualification
Solution Provider Professional, Registered, Enterprise, and Premier.
Advantage+ Program Benefits*
Rewarding Partner for registering deals and value selling
Advantages+
Opportunity Registration Program
Deals Closed
Deals Influenced
Benefits
Oppreg
New Customer Bonus
Influence
Solution Provider, System Builder, Technology Provider
Premier
10%
10%
6%
Enterprise
10%
10%
6%
Professional & Registered
Safeguard
Global System Integrator
10%
10%
6%
Safeguard
* Benefits shown in chart reflect the maximum avaible through the program.
Overview
Win New Business Earn Up to a 10% Incentive
By registering qualified deals, and by attaining a valid approval from VMware
Sales for value-selling, you're on your way to receiving up to a 10% incentive if
you close the deal.
Qualification
Premier and Enterprise partners only.
Oppreg
Overview
Sell to New Customers Double your OppReg Bonus Rebate
When you bring new customers to VMware, you can earn an additional 10% bonus
rebate if you close the deal. Meaning you can earn up to 20% through advantage+.
Qualification
Premier and Enterprise partners only.
Solution Rewards
Overview
VMware Solution Rewards is a financial incentive program designed to accelerate the profitability of partners who
achieve Solution Competencies. The incentives are awarded as quarterly rebates for driving sales of products within
the solution area of expertise. Rebate percentages vary based on VMware Solution Competency Designation.
Sell a solution for the first time to a customer and double your reward
Starting February 1, 2012, partners that achieve an eligible VMware Solution Competency and cross-sell eligible
solutions into customers for the first time can earn up to an additional 10% rebate on eligible transactions
(Rebate does not apply for Infrastructure Virtualization Competency and corresponding products).
Qualification
All partners who have achieved qualifying VMware solution competencies are eligible to participate in the Solution
Rewards program.
Location
Visit Partner Central > Incentives > SolutionRewards
New Customer Bonus Rebate
Overview
6% Commission on Lost Deals
Influence rewards eligible partners who have an approved registration with up-to a 6%
incentive, even if the opportunity is fulfilled by another VMware partner. This unique
approach rewards partners for educating potential customers about the value of
VMware and working with us to develop the opportunity.
Qualification
Premier and Enterprise partners only.
Influence
vSOM and VDP Accelerator Promotion
Overview
For a limited time only partners can earn an additional 5% on their oppreg when
selling vSphere with Operations Management (March 15-Sept 15, 2013) or vShpere Data
Protection (May 1-Sept 15, 2013). For details visit Partner Central.
Qualification
Enterprise, and Premier. Applies to opportunities with an approved oppreg.