10
11
Partner Marketing Framework
Engage
Enable
Excite
Foundations
Contacts
Enterprise
End User Computing
Infrastructure Virtualization
Application Virtualization
Enterprise
End User Computing
Infrastructure Virtualization
Application Virtualization
EMEA VPN Partner Marketing Guide Q2 2013
EMEA VPN Partner Marketing Guide Q2 2013
A
ctivities Ov
ervie
w
Corporate Event
Regional Event
Training Opportunities
Activity
Description
Region
Free or
fee?
Sales &
Business
Focus
Tech
Pre-Sales
Focus
Tech Post-Sales Focus
Key Benefi t
Partner Exchange
Premier VMware Global Partner Enablement
Event, held annually in U.S. in Q1 of the year.
Global
(held in
U.S.)
Fee
Yes
(Exec
Forum
& Sales
track)
Yes
(Sales track
& selling
session)
Yes
(Boot-camps,
tech sessions & labs)
· Latest updates on VMware strategy, industry trends, competitive
landscape
· Develop skills and knowledge on
VMware solutions/technologies
· Networking with peers
· Recognition for success/awards
· Marketing-specifi c sessions
· Meetings with VMW execs
Partner Track
at VMworld
VMware's annualuser/customer conference
held in U.S. in Q3 and in EMEA in Q4 each
year. Partner track focuses on Product
Launches,Program updates, Solutions Over-
views and Marketing Updates.
Global
(held in U.S.
& EMEA)
Fee
Yes
Yes
No,
not specifi c to Partner Track
(Leverage VMworld Tech
Track)
· Latest updates on VMware strategy, industry trends, competitive
landscape
· Develop skills and knowledge on VMware solutions/technologies
· Networking with peers
· Recognition for success/awards
· Marketing-specifi c sessions
· Meetings with VMW execs
· Latest updates on VMware strategy, industry trends, competitive
landscape
· Develop skills and knowledge on VMware solutions/technologies
· Regional-specifi c information
· Networking with peers
Partner Advisory Councils
(PAC)*
Invitation-only event with represented
group of regional partners to review targe-
ted topics and get partner input on VMware
solutions, programs, processes. Held twice
a year in Q2 and Q4. Available to Premier
Solution Providers by invitation only.
Americas
EMEA
APAC
Free
Yes
No
No
· Meet with VMware subject matter experts and execs
· Participate in high-level discussions on specifi c topics related to VMW,
industry trends, etc.
Distributor
Conference*
Invitation-only event open with owner,
principals and sr. execs within distributor
organizations
EMEA
Free
Yes
No
No
· Annual meeting
· VMware previews new programs, product roadmaps, corp. strategy
· Discuss best practices & shared challenges
Partner Marketing
Workshop
Invitation-only regional events held throu-
ghout the year for marketing contacts to
review VMware marketing programs, tools &
assets available for partners to leverage
EMEA
Free
Yes
(Business
& Marke-
ting)
No
No
· Targeted topics with outside speakers (e.g., social media)
· Review of VMware marketing tools (e.g., website-in-a-box & Grid)
· Review of products, solutions
· Qualifi es for 6 of 9 areas required for VSP
vmLIVE
Live interactive radio show that highlights
solutions, products, services, marketing,
program & pricing updates.
Americas
EMEA
APAC
Free
Yes,
depen-
ding on
topic
Yes,
depending
on topic
Yes,
depending on topic
· Forum for timely VMware news & updates
· Frequently hear from subject matter experts
· Opportunity for Q & A
Enablement at-a-Glance