P SEC CONTINUES TO BUILD AWA R E N E SS A review of the effectiveness of your organizations efforts on behalf of the specialty. The reputation and visibility of ASPS continues to reach new heights through public and media outreach efforts, which have generated more than 1 billion impressions during the past year through television, print, radio and online messaging. The Plastic Surgery Education Campaign provided each ASPS member a return on investment of between 500-600 percent in terms of publicity value and brand awareness. The most recent media coverage of ASPS statistics garnered a total audience of more than 800 million in its first month, which equates to a total advertising value of more than $2 million for the ASPS brand and its members. uuIn 2012, the recognition of the ASPS and its members reached new heights, acquiring over 1.9 billion impressions (views) worldwide. launch of first national Breast Reconstruction Awareness Day awareness initiatives including public service announcements, Plastic Surgery Update, ASPS’ monthly video news report featuring hot topics in plastic surgery, and the Plastic Surgery Post blog uuSuccessful uuPublic Procedural Statistics Campaign ASPS data, combined with the annual survey sent to more than 17,000 board-certified physicians in specialties most likely to perform plastic surgery, results in the most comprehensive census on plastic surgery procedures. uuNews media coverage included TV, and Internet, radio (including international) airings/postings of top 25 markets in US million Impressions value - $1.3 million uu1,000+ uu24 uu250 uuAd Patient Safety Campaign “Do Your Homework” garnered international news coverage and 250 million audience impressions. uuNationally uuTV distributed public service announcements (PSAs) - “White Coat Deception” garnered 132,669,470 audience impressions - “Do Your Homework” heard by 100,000,000 people uuRadio Our “White Coat Confusion” campaign – aimed predominantly at those seeking cosmetic treatment – reminds potential patients to seek a board-certified plastic surgeon. Television coverage, which also raised public awareness that many non-plastic surgeons offer cosmetic procedures, has reached a viewing audience of more than 10 million, which equates to more than $875,000 in advertising value. Overall, the campaign generated 200 million impressions worth a total advertising value of more than $1.1 million. The campaign on chin implants, which highlighted an increase in the procedure to the corresponding use of video on smart phones and social media, reached an audience of more than 1.2 billion – worth more than $9.8 million in advertising value. W W W. P L A S T I C S U R G E R Y. O R G