(Photographer: Lee Li) Hape Fun HapeBuzz Mumbai Ningbo Hape “Gourmet” Festival India’s “First Time” The world's leading toy industry trade fair organizer and marketing services provider, German Toy Association, hosted the inaugural “Kids India” toy exhibition in Mumbai from 24 th to 26 th October. With the increasing development of the Asia-Pacific toy market, more and more European and American toy companies hope to enter the Asia-Pacific markets via India. “Kids India” toy fair also attracted a large number of European and American premium toy brands. With a wide variety of products, Hape made a great presentation at “Kids India”, and our brand awareness, creative designs, environmentallyfriendly materials as well as our professional customer service greatly enhanced the brand recognition of Hape in India & Asia-Pacific markets. Large chain department stores and e-commerce companies like Hamleys, Amazon.com, Landmark, Stanmax, Mon & me, Crossword Bookstore Chain and Flipkart.com, all were excited about partnering with Hape. This is not only the very first contact between the German Toy Association and India; it is also a fresh start of India toy market. (Photographer: Sandeep Moona ) To imitate is natural for children. To cook is a joyful activity for children. To imagine is the gift of children. On 3rd October, “Hape Gourmet Festival” had a grand opening at Ningbo INCITY shopping mall. The INCITY was turning into the ocean of Hape gourmet, parents and kids were very much attracted by activates, such as Ice Cream Treats, Fruit Ninja, and Mini Kitchen DIY. Little cooks were encouraged to create their own dishes, and experienced the joy of cooking. Some pushed shopping carts to purchase ingredients, and some were playing as cashiers, while others wore chef aprons and “prepared” meals intently. The exquisite wooden kitchenware, little dinnerware, pretend faucet and small-scale ingredients, etc., let children fall in love with cooking. Fun was had by all, but it was obvious children expanded their imaginations by imitating others and enjoyed the support of their warm and loving family. Sydney Nov. 11! Hape Captures the Australian Market! Hape Now Available at David Jones Stores While “November 11” has become a grand e-shopping day in China, on the other side of the Pacific, Hape captures the Australian market and officially enters 37 David Jones stores across Australia. David Jones is the oldest department store in the territory as well as the oldest department store in the world still trading under its original name. With a mission to sell ‘the best and most exclusive goods’ since 1838, David Jones was the perfect match with Hape, one of the world's largest wooden toy design and production groups. The first store opened in Sydney in 1838 by David Jones, a Welsh merchant, is now 175 years old. Since then, David Jones has grown to 37 stores and offers the finest premium brands across fashion, beauty and home. (Photographer: Michael Diprinzio) ▲ Hape’s neat and bright show booth. Taipei Trick or Treat! Hape Pumpkin Builder on Duty at Halloween Taipei was full of “demons and monsters” in November. “Hape Pumpkin Builder” showed up at the Global Mall in New Taipei City. Trick or treat! Are you scared? Hape “Master Builder Set” transformed into “Pumpkin Cop”. (Photographer: Katherine Qiu) 7