Wild blossoms shine upon rosy cheeks, boat lights flicker as drifty fireflies. Shanghai Feast in Shanghai On the evening of 16 th October , 2013 Hape distributor meeting & 2014 AW new products release themed “Hand in hand, build a brighter future” was held in a stylish cozy boat on the Huangpu River. Our distributors were fairly interested in the AW new products, and totally attracted by the warm and touching speech given by Peter Handstein, Founder & CEO of Hape, meanwhile, Maggie Qiu, Vice President, gave an uplifting speech for distributors about brand marketing strategy for the coming year. This is a feast of taste and appreciation, communicating and distributing. With the gentle background cello melody, some were showering in the mild breeze on the deck and enjoyed the charming evening on the Huangpu River, some were stopping by the new collection display zone to try out the AW new products, some were enjoying the delicious food and participating in the interactive games. In cozy and pleasant surroundings, distributors spent a wonderful evening with Hape and they determined to go forward hand in hand. From 15th to 17th October 2013, the 12th China International Trade Fair for Toy & Hobby, China International Baby Carriers & Baby Articles Fair, and the B r and L i c en s ing Hall ( Shanghai T o y E x po) was held at Shanghai New International Expo Center. The typical “Hape red”, spacious inviting exhibition hall and professional customer ser vice team as well as the innovative new products made Hape an absolute eye catcher. Hape debuted its 2014 A W p r o du c t s a t t h e exhibition with unique design, environmentfriendly materials and developmental interactions which attracted large crowds. It was definitely a toy feast dedicated to this world’s fashion capital, Shanghai. Hape News ▲(from left) Chairman Mr. Xiaoguang Shi, Honorary Chairwoman Mr s. Xiulian Gu, Executive Vice President & Secretary General Mrs. Mei Liang of China Toy and Juvenile Products Association visited Hape’s booth. ▲Peter Handstein (third from left), Founder & CEO of Hape International received government officials. ▲One classical toy can be defined without national boundaries and age limits. The inventor of Quadrilla, Wilfried Braun, was playing with his little fan. ▲A comfy surroundings on boat for distributors to try out the new products. ▲Johnson Yang, Hape regional sales manager shared the 2014 AW new products. ▲ New innovative products attracted buyers. ▲Dur ing an inter view with a reporter from the China Toy and Juvenile Products Association, Maggie Qiu (right), Vice President of Hape International, reviewed the past year and looked forward to the coming year. 3 (Photographer: Lenny Ge, Mary Wu)