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18
Goal 5
Build the financial
sustainability and
operational capacity
of Bush Heritage
Bush Heritage relies principally on
donations from the public to fund its
conservation work. Without the generosity
and support of thousands of people,
none of our critical work would be possible.
Our supporters were particularly responsive
this year in donating to the purchase of
our newest reserve, Naree Station, NSW.
This important acquisition required funding
for both the property purchase itself and for
improvements to infrastructure which are
necessary for the success of our conservation
work. Fundraising for the Naree Station
campaign continues in 2013­14 as we seek
sufficient funds to manage and restore
ecosystems on this reserve in the years
to come.
Supporters also rallied with us against the
impact of feral animals across all our reserves.
Pigs, cats, foxes, camels and rabbits, when left
unchecked, can have devastating effects on
native species. This appeal was particularly
successful, raising $475 000 (against our
minimum target of $450 000) to fund
feral management work across the country.
Programs that benefited from this campaign
included an innovative cat-baiting trial at
Charles Darwin Reserve, WA (see page 15),
rabbit warren mapping at Boolcoomatta
Reserve, SA, and feral pig control at Naree
Station Reserve, NSW. All these pest-animal
control projects are part of broader strategies
to protect populations of native animals
and plants.
Raising the funds to power our work
Bush Heritage donors are generous and
committed. Their average gift to us this
year was 54 per cent higher than the average
donation reported across other charities.
This level of generosity has been evident amid
an environment of increasing competition
within the charitable sector, given that the
number of charities with tax-deductible
status has doubled since 1990. The Australian
Tax Office has also reported declining
rates of tax-deductible giving (Australian
Giving Trends 2012, JBWere). Bush Heritage
supporters donate to us through a variety
of programs, for example, in response to
specific campaigns or through ongoing regular
gifts to our Friends of the Bush program.
Over the past two years the number of
supporters who have informed us that
they have left Bush Heritage a gift in
their Will has grown by over 60 per cent.
We're extremely grateful for this wonderful
indication of confidence and trust that so
many of our supporters have shown in us
and in the work that we do.
Above: View from Gay's Dune,
Cravens Peak Reserve, Qld.
Photograph by Annette Ruzicka