in other words, less. Less cables, less equipment,
less hassle. Why should video surveillance be any
different?
edge network video also to customers with smaller
areas to cover -- giving them the advanced options
they're looking for today. AXIS Camera Companion
records all video directly on each camera's SD-card
mobile live viewing, it's a no-brainer for your
customers. And with its easy installation, low
maintenance and competitive price, it's a dream
come true for you.
network video surveillance.
Visit www.axiscameracompanion.com
these items?
apps for iPhone, iPad and Android · Cameras powered over the network · No PC
needed for operation · Free viewing client · Scales easily from 1 to 16 cameras ·
Encoder support for analog cameras · No single point of failure
SwedeN
Tel: +46 8 556 306 80 · Fax: +46 8 19 10 11
e-mail: info@armedia.se
www.detektor.com
www.armedia.se
Curry Marketing Services
296 Longview Lane
Kennett Square, PA 19348
USA
Office phone & cell: 484-639-7245
Office e-mail:
tom.curry@armediaint.com
tcurry@currymarketingservices.com
Home phone: 610-444-0418
Home e-mail: curryfab5@comcast.net
AR Media International (Asian Branch)
20F, No. 12, Xinshi 1st Rd. Sec. 1,
danshui dist., New Taipei City 251,
Taiwan (Zip code: 251)
Office phone: +(886-2) 2622 1365,
+(886-2) 2622 1385
Office fax: +(886-2) 2622 1305
Mobile: +(886) 922 116272
email: asha@armediaint.com
ashachang@gmail.com
beheldresponsibleforlossordamage
incurredintransitorinpossession.
RateforfourissuesisEuro49
HenrikPaulsson
THE
PRODUCED
NO
·
MA
Y/JUNE
20
13
Ifsec's move to
Birmingham feels like a peripheral location
for most non-Britons. Still, Birmingham is
England's second largest city and a centre for
industrial fairs.
that Ifsec will regain its decreasing world leading
status, looks promising as London is an attrac-
tive world metropolis.
security industry reacted with hesitation. The first
year in Birmingham, 1993, also saw a drop in the
number of exhibitors and visitors. The quantita-
tive let-down was however compensated by the
high quality, especially of the visitors. Gone were
the "tourists" who used Ifsec as an excuse for
a vacation. The ones who came were industry
professionals with real interest in technical trends,
new products, security suppliers and network-
ing. Looking at the whole picture, the modern
NEC halls in Birmingham turned out to be more
effective than the Olympia venue in London.
Consequently, Ifsec quickly started growing again
and managed to keep its position as the world's
most international annual security exhibition.
shows like ISC West and the ASIS shows, but
also due to Security Essen which is held every
other year in Germany. The high costs which
Ifsec represents and the fact that the show takes
place every year and not every other year as
most of the exhibitors want, has made it harder
to attract western suppliers to exhibit, but this
loss has been compensated by the many Asian
exhibitors that have joined the show in the last
few years.
it was common for security companies to have
a team of personnel with sales responsibil-
ity for Europe as a whole, and Ifsec was then
an obvious forum. Today, most of them have
divided Europe into different sales regions
with separate management for every individual
region. Also, in the nineties, the product market
entrepreneur-driven. Then, as now, it was gener-
ally product suppliers who exhibited at security
shows. Some examples of large exhibitors were
Ademco, Aritech, Dedicated Micros, Plettac,
DSC, Norbain, Alarmcom, Detection Systems
and Bewator. Today, many of these have been
devoured by large multinational conglomerates
with diversified areas of business. With this, the
cost control within these companies has become
more strict, and in turn this has led to tighter
restrictions, regarding for instance travel which
is an increasing problem for exhibitions around
the world.
and many employees have more tasks on their
hands than before, leading to less time for social
events such as visiting exhibitions, especially if
visiting means travelling far away.
in Europe from shows on other continents. In
addition, internet has made it possible to com-
municate and arrange meetings from ones desk
at the local office. With this in mind, it is easy
to understand why many shows with inter-
national profiles begin to feel more and more
like local events. A few shows however have an
international profile, for example ISC West in
the US which has become as equally important
internationally as Ifsec is/was. The biennial
German security show Security Essen has also
gained a higher international status in the last
few years. Ifsec is, in other words, not currently
particularly in focus, neither for the exhibitors
nor the visitors.
Scandinavians who make up a large percentage
of the visitors. There is an obvious risk that the
number of visitors from this region will decrease,
and there is also the risk that visitors in the
British capital will be there for private reasons,
which means less time spent at the show.
exhibitors and visitor foresee the future events in
London. That question will definitely be asked
by Detektor at the show.