s tr ateg i c pi llar 1b Performance Targets to 2015 Establish Blundstone Arena Bellerive as Tasmania’s premier venue I. II. III. IV. V. VI. Annually rank as a Top two venue in Event Reference Group (ERG) Attain and surpass all ICC and AFL minimum standards by 2015 Increase use of facility with major events (i.e. cricket, AFL, other sports and entertainment) by 20% Increase recognition of Blundstone as our ground sponsor Gain required arena development funding confirmed by December 2012 Complete arena development by 2015 Supporting Strategies A B C D E F G Continue to foster a positive relationship with the Clarence City Council Aldermen and Officers as well as all other local Councils Begin construction phase of redevelopment by March 2013 Continue to develop a strong and dynamic Venue Operations team Investigate and implement industry best practice and technology for Blundstone Arena Implement a comprehensive strategy to market Blundstone Arena – Bellerive and the facilities Continue to promote Blundstone Arena to the community and residents to increase Blundstone Arena’s profile within Tasmania Source new forms of revenue for Cricket Tasmania via procurement of current and new services