strateg i c pi llar 1A Performance Targets to 2015 Maximise Tasmania’s passion for cricket I. Establish the Hurricanes, Tigers and Roar as Tasmania’s three most prominent sports teams i. Hobart Hurricanes’ membership growth 1. 12/13: 750 members 2. 13/14: 1200 members 3. 14/15: 1500 members ii. 20%+ increase in media engagement by all teams iii. 25%+ social media growth of year on year iv. Top four of BBL on major fan engagement benchmarks Increase total cricket attendance by 10% pa against previous four year period [target to be verified allowing for expanded BBL Double CT Membership by 2015 CWC 2015: Secure one Australian game and two other World Cup matches. Also be a training base for one international team II. III. IV. Supporting Strategies A B C i. Position the Hurricanes/Tigers/Roar as “Tasmania’s Teams” Provide a HH membership package that is both affordable and attractive Implement and adhere to a relevant annual communications plan, including: Promotion of leading players and personalities ii. Development of excellent local media relationships iii. Active use of social media including by players iv. Growing and maintaining a communications database v. Communicating to stakeholders regularly through CT InTouch and Coverpoint Provide high levels of fan engagement and at-game entertainment Provide a facility that meets public needs Develop pricing strategies for matches that are affordable D E F