Page 16 The Dispatch/Maryland Coast Dispatch August 16, 2013 June Tourism Data Reviewed By JOANNE SHRINER STAFF WRITER OCEAN CITY – There was a mix of increases and decreases in tourism statistics for June, the first month Ocean City began utilizing a new way of gauging how business is in the resort. The Tourism Commission met on Monday afternoon and was presented with the Tourism Metric Report for June by Tourism Director Donna Abbott. The report included a wide variety of factors, including weather variables, occupancy rates and online activity. The average high in June was 84 degrees and an average low of 55 degrees, with a precipitation measurement of an unusually high 6.21 inches. Compared to 2012, the high was 74 degrees and the average low was 58 degrees, with a precipitation measurement of 2.76 inches. The amount of room tax collected in June was close to $2,607,000 compared to 2012 when about $2,585,500 was collected, which is an increase of 0.83 percent. This year about $175,000 was collected in food tax compared to about $186,400 in 2012, which is a 6.14-percent decrease. About $148,500 in admission and amusement tax was collected compared to $156,000 in 2012, which is a decrease of 4.8 percent. June’s sales tax numbers had not yet been released from the state comptroller’s office. Lodging data collected from Smith Travel Research reflected June’s occupancy was 68.6 percent compared to 70.7 percent last year. The Average Daily Rate (ADR), which is a measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold, was $177.81 this year compared to $175.68 last year, which is a 1.2-percent increase. Revenue per Available Room (RevPAR), which is the total guest room revenue divided by the total number of available rooms, was $121.93 this year compared to $124.15 last year, which is a 1.8-percent-decrease from past year. The category of Web Marketing Results showed a .46-percent decrease in unique visitors to the town’s website, OCocean.com, but a 64.4-percent increase in users of Ocean City’s mobile app and a 11.2percent increase in web advertising clicks. Approximately 72,424 prospective visitors received Ocean City’s Department of Tourism e-newsletters in May. The number of subscribers grew 13.5 percent compared to June of last year. In June, there were 2,044 print advertising requests in travel information for Ocean City. There were 14,777 Visitor Guide requests through the town’s website compared to 11,412 last year, and there were 2,562 phone calls made to 1SEE NEXT PAGE Do You Need A New Dentist? Choose one of Delmarva’s most credentialed and experienced dentists! Voted Best Dentist & Best Orthodontic Practice • • • • Fellow, Academy of General Dentistry (FAGD) Master, Academy of General Dentistry (MAGD) International Lecturer on Advanced Dental Techniques Former Clinical Dental Professor • Over Twenty Years Experience • State-of-the-Art Modern Facility • Less Than 2% Of Dentists Are Awarded A Masters Designation Providing everything in adult and children’s dentistry including sedation dentistry for the fearful, cosmetic dentistry, veneers, implants, oral surgery, root canals, periodontics, traditional orthodontics, Invisalign and Invisalign Teen.