27
DO NO
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T
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This advertisement prepared by
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REVIEW FOR CONTENT ONLY, NOT COLOR.
Publication Note: Guideline for general identification only. Do not use as insertion order.
P4CB
TOYOTA
TOYOTA
TDA_TRI_P63379
PHILADELPHIA AUTO
8.5" X 10.875"
PROGRAM
JANUARY 2017
Filename:
Location:
Created:
Artist:
Revised:
Artist:
Collected:
Artist:
12-1-2016 4:37 PM
Freelance
12-5-2016 1:28 PM
N/A
None
Bleed:
Trim:
Safety:
Mech Scale:
8.75" x 11.25"
8.5" x 10.875"
7.75" x 10.125"
1 : 1
TDA_TRI_P63379.indd
PDG_Saatchi & Saatchi:Toyota:2016 Mechanicals:DECEMBER:TDA_TRI_P63379:DOCUMENTS:TDA_TRI_P63379.indd
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F. FUSCO
J. Wysokowski- 212-463-3305
J. Wysokowski- 212-463-3305
N/A
R. SNYDER
J. Wysokowski- 212-463-3305
B1122-006446-00
Round #:
1.0
Intelligent all-road performance gives
you confi dence on the road.
RAV4
The 2017 RAV4 Hybrid redefi nes hybrid
expectations by making driving both fun
and effi cient.
RAV4 HYBRID
HIGHLANDER
The 2017 Highlander has plenty
of room for up to 8.
AVALON HYBRID
Sleek. Sophisticated. Fuel effi cient.
This is one radical drive.
YARIS
Breaking all the rules like the one about
great design costing a fortune.
YARIS iA
Loaded with tech, style and value, this
smart-sized performer makes driving
fun again.
With so many luxurious amenities, there's
really no good reason to ever get out.
AVALON
COROLLA iM
Bring extra attitude to the road with a
stylish look and sporty performance that
puts safety fi rst.
PRIUS PRIME
Put limits behind you with a hybrid that
dares to be different.
86
Breathtaking acceleration and
nimble handling fuel a driving
experience to remember.
HIGHLANDER HYBRID
Optimized fuel effi ciency means an
optimized driving experience.
TOYOTA EARNED THE MOST 2016 BEST OVERALL
VALUE AWARDS OF ANY MANUFACTURER.
1
B LHP
S:7.75"
S:10.125"
T:8.5"
T:10.875"
B:8.75"
B:11.25"
DO NO
T PRIN
T
Space:
Size:
Pubs:
Issue:
Client:
Product:
Campaign:
Job #:
Legal
Proofreader
Print Production
Copy Writer
Creative Director
Art Director
Account Supervisor
Account Executive
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Traffic
Type Director
QC.1 QC.2
This advertisement prepared by
Saatchi & Saatchi
REVIEW FOR CONTENT ONLY, NOT COLOR.
Publication Note: Guideline for general identification only. Do not use as insertion order.
P4CB
TOYOTA
TOYOTA
TDA_TRI_P63379
PHILADELPHIA AUTO
8.5" X 10.875"
PROGRAM
JANUARY 2017
Filename:
Location:
Created:
Artist:
Revised:
Artist:
Collected:
Artist:
12-1-2016 4:37 PM
Freelance
12-5-2016 1:28 PM
N/A
None
Bleed:
Trim:
Safety:
Mech Scale:
8.75" x 11.25"
8.5" x 10.875"
7.75" x 10.125"
1 : 1
TDA_TRI_P63379.indd
PDG_Saatchi & Saatchi:Toyota:2016 Mechanicals:DECEMBER:TDA_TRI_P63379:DOCUMENTS:TDA_TRI_P63379.indd
Studio #:
Proof:
Spellchecked:
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1
No
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Creative Director:
Copy Writer:
Art Director:
Traffic:
Print Production Contact:
Art Buyer Contact:
F. FUSCO
J. Wysokowski- 212-463-3305
J. Wysokowski- 212-463-3305
N/A
R. SNYDER
J. Wysokowski- 212-463-3305
B1122-006446-00
Round #:
1.0
CAMRY
Ranked the best-selling car in America.
2
COROLLA
Stylish exterior, premium interior, and enough
technology to satisfy your entire network.
PRIUS
The world's fi rst mass-produced hybrid vehicle,
lowering both emissions and fuel bills.
CAMRY HYBRID
A fuel-effi cient hybrid too.
PRIUS v
Elevate your drive with a versatile interior
tailored to your comfort.
PRIUS c
The most compact, affordable and
city-friendly Prius out there.
TACOMA
With an available 278-hp engine and 6-speed
manual transmission, just add mud.
4RUNNER
With available Active Traction Control,
who needs roads?
TUNDRA
Rugged yet refi ned, Tundra is powerful
enough to help get any job done.
SEQUOIA
Perfect for any family adventure
with a comfortable interior that
seats 8 standard.
4
SIENNA
With 8 standard airbags.
3
LAND CRUISER
A legend for over half a century an SUV
for people who are really going places.
Some vehicles prototypes. All models shown with options. 2016 Yaris 5-door SE shown with options.
1
2016 IntelliChoice, www.IntelliChoice.com.
2
Based on manufacturer estimates, CY 2015 sales.
3
All the airbag
(AB) systems are supplemental restraint systems. All ABs (if installed) are designed to infl ate only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically infl ate in frontal
collisions; side and side-curtain ABs in side collisions; roll-sensing curtain ABs at a severe tilt degree, roll or lateral G-force. In all other accidents, the ABs will not infl ate. To decrease the risk of injury from an
infl ating AB, always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. Do not put objects in front of an AB or around the seatback. Do not use a
rearward-facing child seat in any front passenger seat. The force of an infl ating AB may cause serious injury or death. See your Owner's Manual for further information/warnings.
4
Standard on SR5 and Limited.
TO SEE MORE OF OUR AWARD-WINNING LINEUP
AND SPECIAL OFFERS, VISIT
BUYATOYOTA.COM.
C RHP
S:7.75"
S:10.125"
T:8.5"
T:10.875"
B:8.75"
B:11.25"