Education Sessions Saturday, November 9 (cont.) 1:30pm-3:00pm Bruce Gardner, ABR,® CRS, GRI Mastery, Inc., Centennial, CO Primary audiences are indicated with the color-coded icon. Anyone is welcome to attend each session. Residential Agent Broker/Owner/ Manager Commercial International IT Professional Niche Markets Saturday, November 9 (cont.) 1:30pm-2:30pm Hyperlocalism: Dominating a Market in the Digital Age Become the local expert in your neighborhood or geographic area, enabling you to capture listings and buyers. Topics include analyzing local market metrics and using them to demonstrate expertise and attract prospects; building a powerful hyperlocal website using keywords, market metrics and local information; and utilizing technology to reduce lead generation costs, impress consumers and capture new business. 1:30pm-3:00pm Find the Gaps: Reveal Your Brokerage’s Untapped Revenue Lorne C. Wallace Lone Wolf Real Estate Technologies, Cambridge, ON, Canada Discover lucrative opportunities within your brokerage by identifying hidden costs that are reducing profitability, recognizing untapped revenue streams and analyzing past strategies/trends to implement new profitability tactics for the future. Sunday, November 10 9:00am-10:30am New Home Sales Success Panel Panel Moderator: Dennis J. Walsh, CNHS, CSP Dennis Walsh & Associates, Inc., Newport Beach, CA 5 Bonus Key Success Strategies...Take Action Now! Edward D. Hatch, CRB, CRS, GRI Ed Hatch Seminars, Inc., Gambrills, MD Builders are building, and consumers are purchasing new homes again! This panel includes real estate firm representatives who are successfully working with builders, a lender whose company is making loans for new homes and an experienced builder. They will discuss current attitudes, challenges and needs of the new home buyers and builders, so you can better position yourself to deliver professional services that meet today’s expectations. 1:30pm-3:00pm Learn the predictable stages of professional growth and the action steps needed to overcome obstacles. Discover five strategies for developing habits that parallel your personal and professional goals. After attending the companion sessions on Friday and Saturday, you won’t want to miss this session, where you will turn what you’ve learned into real-world action. 9:00am-10:00am Power Marketing for Luxury Real Estate David Michonski, CIPS PowerMarketing.pro, Inc, Cos Cob, CT Ten Feng Shui Staging Tips That Sell Properties Karen Rauch Carter Feng Shui Palace, Tustin, CA From this power-packed presentation, any agent, rookie or pro, can and will gain the tools necessary to win luxury listings and be able to sell them. With the proven and unique strategies required for overcoming the lack of urgency to act, know how to control the psychology of the luxury sale. 1:30pm-3:00pm Repurposing Real Property to Reenergize a Community Panel Moderator: David C. Lockwood, III, CCIM, SIOR Colliers International, Columbia, SC Whether or not the seller practices Feng Shui, it may be important to a potential buyer. Utilize a prioritized list as you stage the home to capture buyer interest. Discover additional perspectives on how to rearrange phyiscal things, and identify weak energy patterns that may be present in the property. Bring a floorplan of a particularly challenging property, as your question may be used to explain possible staging remedies to increase buyer appeal. See the companion session on Saturday for ideas about working with a buyer who practices feng shui. 9:00am-10:00am Real estate professionals in many communities are working with building owners, community zoning commissions and others to repurpose vacant properties. These panelists share what they learned when working with building owners and entire communities when bringing properties back to productive use. 1:30pm-3:00pm Become the Advertising Expert in Your Area Ian J. Grace IGM Global Pty Ltd., Gold Coast, Australia Handling Volume Buyers Walter S. Sanford Sanford Systems and Strategies, Kankakee, IL Change traditional advertising and increase the possibility to win every listing, retain commissions, sell more at higher prices and even get sellers to contribute advertising dollars. Identify ways to gather your social media, Internet, print and other media together to reach the right buyers who are prepared to pay the highest price for the property. 9:00am-10:00am Handle volume buyers with finesse, and realize your success. Learn how to identify the most able and motivated buyers, implement valuable services that will impress the buyers to sign a buyer brokerage agreement, and use a toolkit of buyer services to find secret property for the buyer and new listings for your inventory. 1:30pm-3:00pm Developing That Top Producing Young Professional Trisha Ocona Francis realestateOCONA, LLC, Brooklyn, NY Kickstart Your Production Brian Buffini Buffini & Company, Carlsbad, CA Increase your support of young professionals, give them what they need and want, and evaluate 15 things you need to tell them so they will succeed. 11:00am-12:00pm Kickstart your production in 2014 using the proven tips shared by this speaker. The discussion includes why real estate agents struggle, how to fill your pipeline, and what you need to succeed all year round. Debating Caught in the Crossfire: Whose Commission Is It? Moderator: Bruce H. Aydt, CRB Dynamic Directions, Berlin, CT Prudential Alliance REALTORS,® Chesterfield, MO Prepare Your Schedule Now! Use our online Event Planner to create your customized schedule, including conference sessions and personal meetings. Just visit www.REALTOR.org/Conference, click on “Conference Schedule,” and use the blue toolbar on the right side to create your Event Planner. Debaters: Adorna O. Carroll, ABR,® ABRM, e-PRO,® PMN SM Lynn Madison, ABR,® ABRM, GRI, SRES® SM Lynn Madison Seminars, Inc., Schaumburg, IL Who earned the commission on this sale? Agent 1 who developed a relationship with the buyer and showed them several properties or Agent 2 who wrote the offer contract? What are the pertinent details? Instead of the usual procuring cause discussion, this group of participants presents details and facts in a debate format. Participants draw on their experiences, case law and attendee input to shape their arguments. 6 www.REALTOR.org/Conference | 800-650-6893 (US & Canada) | 847-996-5876 (INT’L)