customers including suitable price. Suitable solutions are based upon deep customer in- sights and not just on defeaturing Western products. Foundation and the Universe Foundation. The project seeks to strengthen the competitiveness of Danish SME's aimed at the rapidly growing mid-market in China. Suitable for Growth is a learning-by-doing project in which six Danish companies are supported and studied as they each develop a new offering, "suitable" for targeting mid-market custom- ers in China. In this way, the SfG project is both a case of real business development and a powerful learning experience for the participating companies. During the business development process, the teams are supported through educational sessions with regional business schools, consultations with leading in- novation experts and through frequent exchanges of experiences the Universe Foundation are studying the progress of the partici- pants' business projects. The research seeks to identify the key factors determining the success or failure of each individual project, as well as the commonalities and differences between the projects. participating companies innovate and develop new business models and real solutions that are suited for the Chinese mid- market customers, the more general, long-term objective is to spread the knowledge and experiences to the Danish industry in order to strengthen Danish competiveness and create more jobs in Denmark. · Establish local dev. team · Appoint Company-level · First boot camp in Asia · Evaluation conference · Five boot camps · Research good practice, · Build dissemination · Run courses, forst round |