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Suitable for Growth |
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As these cases illustrate, the strength of the Danish headquarters aspiration influences
the priorities and mandates of the subsidiary in China. To maintain progress and high
performance in the local business development project, HQ must confirm the China
strategy by giving it sufficient priority, allocating the resources needed for its execution
as well as securing the right mandate for the subsidiary to act on.
Shanzhai ­
Literally: The bandit's nest
Refers to pirated copies and low quality semi-legal
products. Shanzhai companies are used to working
fast, delivering what customers want, really cheap
and with whatever means it takes.
China facts:
Like many other Western companies, Martin,
the Danish manufacturer of advanced light-
ing equipment, are facing Chinese competi-
tors that copy every detail ­ even the name.