companies cannot succeed in China with a half-hearted ef-
fort. Competition is so fierce and conditions are so different
and difficult that companies must be prepared to go all-in if
they really wish to expand to the Chinese mid-market.
consumers is the most dynamic and important market
segment in the world. It is currently the main locomotive
for industrial growth, not just in China, but generally for
countless companies globally that otherwise suffer from
stagnant growth and declining sales in their traditionally
developed markets.
nese mid-market is crowded and tough. It takes dedication
and determination to make it there.