by the participating companies as well as on case stories from
other companies that already have succeeded on the Chinese
mid-market. The main challenges for new businesses have
been generalized into four critical preconditions for success.
challenges and fulfill the preconditions is still not conclusive and consequently,
this report offers only limited recommendations and advice. Future work in the SfG
for Danish SME's entering the Chinese mid-market.
date by visiting the project website http://www.suitableforgrowth.dk/, where it's also pos-
sible to sign up for a newsletter.
nies, but the SfG project is open to suggestions, if a company would like to relate to the
SfG project.
at pja@universefonden.dk for further information.