background image
5
The APHA serves as the lead organizer of NPHW and with the
help of its 50,000 members and hundreds of organizational
partners, educates the public, policymakers, and
practitioners about the importance of public health.
Each weekday will have a specific focus:
Monday, April 7 - Be healthy from the start. From maternal
health and school nutrition to emergency preparedness, public
health starts at home.
Tuesday, April 8 - Don't panic. Disaster preparedness starts
with community-wide commitment and action. Public health
helps you weather the unexpected.
Wednesday, April 9 - Get out ahead. Prevention is now a
nationwide priority.
Thursday, April 10 - Eat well. The system that keeps our
nation's food safe and healthy is complex. Public health can guide
you through the choices.
Friday, April 11 - Be the healthiest nation in one
generation.
Best practices for community health come from
around the globe. We have a world of public health to show you.
Finally, at risk of repeating myself, let me repeat myself. And in an
interview, I recommend doing it again and again, uncomfortable
and counterintuitive as it may seem. It's not conversational, but
neither are media interviews. Or they shouldn't be. Particularly in
an edited television interview, only one of your answers is likely to
wind up flying through the air into peoples' homes. It if includes
your message, you've done your job. If not, why did you bother?
The only way you have a chance of getting your message into the
story is to make it compelling, quotable and to repeat it often
enough that it is difficult for the reporter to edit around it.
As you build your public health messages, keep these two
concepts in mind. We are talking to a lot of yous out there. They
don't care what we are doing. They are interested in how they can
lead better, healthier lives. And that, after all, is why we do what
we do, isn't it?
[Hartman is a former television journalist and public relations
executive. He headed public affairs for the California Department
of Health Services for four years, and was a founding member of
NPHIC. Today he serves on our Thought Leaders panel and conducts
media and crisis communication training.]
Media Training, continued from page 4
Jump Aboard Public Health Week 2014
By Brad Christensen
National Public Health Week, the annual celebration and
promotion of activities for a healthier and safer America, is slated
for April 7-13 this year. Planning already is well under way, but it's
not too late climb aboard. You can sign up as a partner at
and receive updates from the American
Public Health Association.
UA-11624350-3