MOTORING: MINI ONE
THE INSTRUCTOR
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www.ukdic.co.uk
The ONE and only: MINI
As a sales success and fashion
darling, the reborn MINI brand
has sen a raft of rivals emerge
over the past decade.
Most of that competition is
aimed at the upper end of the
MINI's range the Cooper and
Cooper S models but it's the
entry-level Mini One that is
the pick of this most super of
superminis. Most MINI owners
treat their car as a blank canvas
on which to paint their own
personal ideas of what this
icon should look like. Have a
gander at any two exampled
on the road and you'll be hard-
pressed to find two
the same.
With the One, it simply leaves
the customer more room for
customisation to their tastes
and is helped by being one
of the cheapest ways into this
stylish little hatchback. It's not
the cheapest that honour
goes to the MINI First but the
One serves up a more rounded
package thanks to more power
and performance to fit with
the MINI's image. As blank
canvasses go, the MINI One is
a cracker and most customers
end up spending around £3000
on extras and Mini's options
packs.
BMW was the first company
to grasp this concept fully and
embrace it wholeheartedly,
and it's why the MINI One
makes an ideal business users
car. It can be spruced up to
the users needs and tastes
while the fundamental car
underneath remains appealing.
At the core of the One is a
1.4-litre petrol engine with
94bhp. It's no rocket ship, but
MINI has been the phenomena of the new millenium and it shows no signs of abating, as
many other carmakers are muscle in on the British style icon's territory.