October 11, 2013 The Dispatch/Maryland Coast Dispatch Page 37 . . Re:Fresh Media FROM PAGE 36 at once and that’s why I love film. It allows us to really put out the right message and really kind of get someone’s story,” said Widdowson. “And that’s what we are: storytellers. The camera is just our pen.” Taking a “less clients, more personal attention” approach, Widdowson confirmed that his team has been successful over the last five months. With four full-time employees and three interns that could become permanent, Widdowson is able to tackle every client’s priorities with a think tank of creative people. “Every single one of our clients gets this really unique attention which allows us to bring the creative to the next level and actually give attention to every intimate detail,” he said. While Re:Fresh has seen local support, Widdowson acknowledged that a large amount of his business comes from national or international projects. But being able to operate a business in a small town like Berlin and still make ripples at an international level confirms how the multimedia field has grown in recent years. With social media keeping everyone connected and content available online instantly at the push of a button, Widdowson said the industry is branching out in new and exciting directions and allowing businesses greater flexibility in where they put down roots. “The workflow from Berlin is the same it would be if I was across town in L.A. We’re still creating art, putting it into a digital format and transferring it to someone else,” said Widdowson. Though passion projects like music videos play a big role for Re:Fresh, advertising and business features are the company’s “bread and butter,” according to Widdowson. In much the same way that art is changing, advertising is going in new directions as well, he continued. “Right now, the shift in the market is that content is now controlled by the people,” Widdowson said. What this means is that with YouTube, Netflix and dozens of similar sites, people don’t have to sit through as many or any commercials as the price for the things they want to view, read or experience. This isn’t a bad thing for advertisers, added Widdowson. Widdowson believes it’s time to bring that style of promotion to Berlin. An emphasis on arts and entertainment is a good way to promote a year-round Berlin, he continued, and coupled with smart marketing, should see the town prosper. The town is a healthy place to nurture expression and ideas, said Widdowson. He has seen many residents juggle day jobs with passions like music, writing, painting and film making and is confident that Berlin is on the road to earning a reputation as a town where art truly is alive. “I want people to go down the street and immediately associate this place with art,” Widdowson said. WELCOME CRUISERS! 45TH STREET ON THE BAY 443.664.2201 LUNCH • DINNER APHOUSE LARGEST T ITY!!! IN OCEAN C HAPPY HOUR MON-FRI 11 A.M-6 P.M. TAPS OVER 100+ OPEN DAILY AT 11 A.M. FOOD & DRINK Specials HAPPY DAYS OCEAN CITY HAS A LOT OF CRAB HOUSES, BUT ONLY OC STEAMERS HAS THIS VIEW! EARLY BIRD CRAB SPECIAL BEFORE 4 P.M. SPECIALS FRI. 4-6 P.M. SAT. & SUN. 11 A.M.-6 P.M. $5 OFF ALL-YOU-CAN-EAT CRABS & CRABS BY THE DOZEN Open Tues.-Sat. 4 p.m. Full Bar, Delicious Noodle Bowls, Fresh Sushi And Amazing Sake Cocktails! OCEAN CITY’S FIRST NOODLE HOUSE! OVER 20+ SAKE AND SAKE COCKTAILS! SUSHI AND SAKE WITH A VIEW! CREATIONS BY BROOK LAMAR • 443-664-5634