Page 36 The Dispatch/Maryland Coast Dispatch August 23, 2013 Home-Grown Business Now Reaching New Heights By TRAVIS BROWN STAFF WRITER OCEAN PINES – In only a year, Bomshell Boutique in Ocean Pines has gone from a home business to a bustling store on Route 589. The boutique offers a “personal” shopping experience unlike big box stores, said owner Gina March, while keeping prices affordable. “We like to have the personal shopping experience, which you don’t get at an outlet store and you don’t get at a department store,” March said. The personal appeal is something that has been carried over from when March operated Bomshell from her home, relying on word of mouth and social media to draw attention to the business. Starting with a Facebook page last summer, March envisioning building a shopping experience that would involve a few, specifically selected women’s clothing lines, a limited stock and a friendly atmosphere. By February, Bomshell had outgrown March’s house, prompting her to move into a comfortable space in the Taylorville Shopping Center on Route 589. “I think there are definitely advantages to being on Route 589. I have girls that come from Salisbury and I have girls that come from Delaware … they like the convenience,” she said. “I feel like girls can stop here on the way home from work.” All of the clothing at Bomshell is handpicked by March and has a high turnover rate, with new items added regularly. Stock for each item is purposefully kept low so that when a customer buys something from the boutique “they feel that it is something special,” March explained. Free Wi-Fi Kids Menu • Keno Featuring Hand-Patted Burgers & Hand-Cut Fries Mon.-Thu. We Open at Noon As much care is given to the customers as the clothing with March promising that even a quick stop has resulted in visitors becoming regulars. Because happy customers are a “walking advertisement” for Bomshell, March makes certain that people don’t leave the store with any items they aren’t completely enamored with. The transition from home to store has been smooth for Bomshell, and she has not ruled further expansion in the Bomshell Boutique owner Gina March is picturnext few years. It’s all a- ed in her popular store located in the Taylorville Photo by Travis Brown bout making people a- Shopping Center on Route 589. ware of the boutique, Social media especially has been said March, a job that she is tackling a useful tool, with Bomshell Bouthrough several avenues. tique’s Facebook page collecting nearly 26,000 likes in its first year. Happy Hour M-F, 4-7pm The store also has a website, www.bomshellboutique.com, and Sports Bar With TVs does a brisk online business. However, according to March, the best way to get the full Bomshell experience is to visit the store. While she is considering opening one or two more locations eventually, March was adamant that Bomshell will never become a franchise and will always keep that personal touch. RAVENS FANS: Wed. 8/28 come watch LIVE taping of RAVENS Rap Show! Great FOOTBALL SPECIALS during all the shows & ALL FOOTBALL Games! Show is 7-8, but Ravens Rooms is open 5-9pm A JEWISH Deli In Ocean City! Serving BREAKFAST • Fri., Sat. & Sun. 8am-Noon FRIDAY, 9PM-1AM: $5 Boh Personal Pitchers • $4 Fireballs SATURDAY 9PM-1AM: $1 Natty Bohs• $6 Dom. Mini Pitchers SUNDAY ALL DAY: $6 George’s Bloody Mary’s Plus $6 Frozen Drinks & Crushes MONDAY 5PM-CLOSE: $7 Malibu Buckets TUESDAY: SOFTBALL PLAYERS GET $2 Bud Lt. 16 oz. Drafts $6 Cheesesteaks WEDNESDAY 9PM-1AM $2 Miller Lt. & Coors Lt. 16 oz. Drafts $3.50 Frozen Margaritas THURSDAY: SOFTBALL PLAYERS GET $2 Bud Lt. 16 oz. Drafts $6 Cheesesteaks ADDED Bonus Mon.-Fri. 10pm ‘til close $2.25 Rails • $3 House Wines $1.85 Dom. Drafts • $2.15 Dom. Bottles $6-10 Wings • $5-3 Sliders • $6 Burgers DINNER SPECIALS, 4-10PM MONDAY: $21 Twin Crabcake TUESDAY: $17 Stuffed Flounder WEDNESDAY: $6 Burgers & Chicken Sandwiches THURSDAY: $19 Steak & Cake FRIDAY: $19 Seafood Platter 1/2 Price Bottles Of Wine With Entree SATURDAY: $18 Prime Rib SUNDAY: $14 Grilled Pork Loin *Starts 1pm* OPEN 7:30 A.M.-9 P.M. 7 DAYS A WEEK 63rd Street & Coastal Highway Ocean City, MD 21842 410-520-0283 www.RosenfeldsJewishDeli.com Plenty Of Free Parking In Our Marked Parking Lots On 63rd Street, Bayside! Enjoy our GREAT Deck for Breakfast, Lunch, Dinner Or Drinks! Ocean City, MD 21842 facebook.com/theblueox Contact Us For High Holiday Catering & Platters Breakfast, Lunch, Dinner Or Just A Nosh Eat-In, Take Out, Platters And Catering Meats, Lox, Cheese, Smoked Fish & Deli Salads Sold By The Pound Fresh Bagels, Whole Challahs & Rye Breads! “Treat Your Belly To Our Jewish Deli!” 12601 Coastal Hwy. info@theblueox.com 410-250-6440 theblueox.com