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May 17, 2013
The Dispatch/Maryland Coast Dispatch
Page 61
Jewish Deli Opens In Ocean City
410-524-1000 • ON THE BEACH AT 118TH ST.
FRIDAY, MAY 17, 7 P.M.-11 P.M.: ONLY BETTER “ LIVE BAND KARAOKE”
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Rosenfeld’s Jewish Delicatessen founder Warren Rosenfeld is standing in front of a photograph taken in 1941 of his grandfather, Sali Rosenfeld, standing in Rosenfeld's Bakery located in Eastern Market in Washington, D.C.
Photo by Joanne Shriner
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$2 Dom. Drafts All Weekend
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Thursday Night: $6 1/2-Lb. Burger Build-Your-Own Toppings With French Fries Or Onion Rings
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By JOANNE SHRINER
STAFF WRITER
OCEAN CITY – With an eye on keeping traditions and big appetites alive, Rosenfeld’s Jewish Delicatessen has brought in authentic eats Ocean City has not seen in over 15 years. Founder and largest shareholder Warren Rosenfeld is a retired lawyer, real estate developer and corporate CEO from the Washington, D.C., area. He and his wife moved to their vacation home in Ocean Pines when he was still a CEO for a technology company in northern New Jersey. “I moved here with my wife five years ago when we became empty-nesters,” he said. “We had vacationed here our whole lives, even as kids.” Last May, after commuting to his work for two years, Rosenfeld retired at the age of 57. “I had a halfway decent couple of months walking in the morning, working out in the afternoon, but I don’t play golf, I don’t play cards and I don’t fish. What I have done my whole life is create and grow businesses, and that’s what I really enjoy,” he said. Rosenfeld’s grandparents and father immigrated from Germany in 1940, and his grandfather immediately opened a bakery in the Eastern Market of Washington, D.C., that he co-owned with his brother. In 1986, his father and mother purchased a diner two blocks from the White House and operated it for 18 years and Rosenfeld and his siblings helped at the restaurant in their spare time. “Even when I became a lawyer at 25, I still went in to help,” he said. “That kind of stuff gets in your blood, as a family we have wonderful memories of the diner.” Having vacationed in Ocean City his entire life, Rosenfeld always noticed the absence of a traditional Jewish deli and upon retirement he decided it was time to make it happen. After studying the menus of several well-known Jewish delis across the country, by Sept. 1, 2012, Rosenfeld’s Jewish Delicatessen’s extensive menu was
complete, and Rosenfeld focused on finding the perfect location. Eventually, his brother recommended looking into hiring a local restaurant consultant, and after some research Rosenfeld quickly came across SoDel Concepts, which under Matt Haley operates nine successful restaurants in the resort area. “SoDel Concepts and I set out to find a space … and then the old Sunshine House location here opened up in the middle of November and I immediately hopped SEE PAGE 63
Happy Hour Daily 4 p.m.-7 p.m.
$2.50 Rails • $1.50 Drafts $2.50 Dom Btls $3 House Wine $5 Sailor Jerry $6 Featured Martinis
Saturday & Sunday: All-U-Can-Eat Breakfast Buffet Featuring Made-To-Order Omelets
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