Peking Hape News Care for Children’s Growth, Persist in Toy Safety Hape Signed ‘Brand Self-Discipline Letter of Commitment’ 29th March 2013, Hape along with another 64 toy and baby supply enterprises and 98 toy brands initiated ‘Brand Self-Discipline ’ Signing Ceremony’ to ensure the future of safe children’ s products sponsored by China Toy & Juvenile Product Association More than 50 mainstream media agencies including CCTV, Xinhua news agency and Beijing TV station attended the meeting and witnessed the monumental moment of the China toy & juvenile industry. Mrs. Mei Liang, Vice Chairwoman of China Toy & Juvenile Product Association introduced the four tasks of ‘Brand Self-Discipline’ : 1. Acknowledge ▲ Participating delegates on the signing ceremony. to the government for the inspection and supervision; 4. Reorganize and train the companies by spot-checking defective merchandise, holding ongoing training for enhancing product and management levels in order to accompany the whole industry to actively move forward. As one of the first groups of safety promised brands, Hape wishes to motivate more brands into ‘Brand Self-Discipline’ activities in order to increase the quality the selected and voluntary brands to be considered as self-discipline brands; 2. Popularize the conception of safe consumption and the knowledge of selecting safe products for consumers, and release a guidebook about toy safety and service hotlines for consumers to consult; 3. Assist the government in investigating products on the market twice a year, and supply a report of the survey ▲ VP, Mr. Jason Zhou and Mrs. Maggie Qiu are in the middle of interviews with media. of the products in the industry, and to supply more safe toys and baby supplies to consumers. ▲ VP, Mrs. Maggie Qiu autographed on the brand wall. ▲ VP, Mr. Jason Zhou autographed on the brand wall. (Photographer: Yan Bi) 1