therefore, the safety and quality of toys and baby supplies
are critical to the safety, sound mind and body of children.
With the joint efforts of various circles of society for the past
few years, gradual outcomes have been accomplished of
enhancing the qualities of toys and baby supplies, as well
as tracking down selling fake and forged commodities.
Yet, those illegal acts still exist and injuries still happen.
On 26
China held a joint meeting with China Toy & Juvenile
to track down all sorts of illegal actions related to toy
counterfeits. A regulation of tracking down counterfeits
International endorsed the website. Vice General Manager of Hape International, Jason Zhou attended the meeting. The
member companies approved an agreement to work together with the government and the association to track trails
through the website and to inject new power of law enforcement of cracking down on counterfeits.
Manufacture SRL', the new production base in Avrig,
Sibiu County, Romania.
The new factory will be strictly divided into four
production units, two for wooden products, one for
sewing products and one for injection molded (plastic)
products and will be finished expectedly in June 2015
and production will commence from July 2015.
`Since the early 1990's Hape extended its plant from
Germany to overseas, the new plant is the third overseas
plant of Hape, it shall start with solving approximately 300
workplaces for the local government, and will grow each
`Renewable energy will be very likely taken into
consideration.'
Moreover, Hape is setting up two educational programs,
carpentry and sewing at the local vocational school,
one to train teenagers from the age 16 to 19 and
one to further educate and retrain adults.
Selected students from Technical High School in
Romania will obtain the opportunity to take a
one-year internship of craftsmanship at global plants
of Hape, and afterwards will have priority placement
to work at Hape Romania after graduation.
Corneliu Coposu, 555250 Marsa Avrig,
Sibiu, Romania.
// Director: Mrs. Eleonora Scarlet-Ritter
// Size of the land: 65,000'
headache topic for most toy brands and companies. Jason Zhou (second
right), Vice General Manager of Hape, exchanged experience of Hape
with other delegates participating in the conference.
the 7th Toy Biz International in New Delhi, India
from 20
and standards were set for future fairs at the 7th
Toy Biz International.
`'The fair was very successful for Hape. Our
brand image was exceptionally presented to
India consumers. Our neat and pleasing booth
drew a great deal of attention to customers
Qin, supervisor of Asia & Pacific Region of Hape
International. `'Furthermore, the significant
orders we received at the fair is an inspiring
achievement for us for the past two years.`'
This year, a new and novel marketing strategy
was tried out by reaching out to the lowest
entity in the business tree structure of the Toy
Industry, i.e., the retail buyer.
surrounded by fragrance of books and the enthusiastic
visitors. According to statistics, there were 980,000 in
attendance during the seven-day fair. The Hape booth
was packed with curious and enthusiastic visitors.