Hape Eco toys Now Available at Landmark Stores in India Hape News (Mumbai, 12th February 2013) Hape Eco toys are exclusively available at Landmark now! They are not just creatively designed but are also eco-friendly. Hape toys are specifically designed for children and each product is developed to enhance a child’ s developmental skills. About Landmark Landmark, a TATA Enterprise, is India’ s largest book and music retailer. Started in 1987 as India’ s first large-format book and music store, Landmark was all about building a generation of well-informed people. Since then, Landmark has expanded into toys, stationery, gaming, electronics, gift articles, home decor, art & craft and sports accessories. Now a part of Trent, the retail arm of the Tata conglomerate, Landmark has 18 large format stores, 1 hotel store, 1 airport store, and 1 IT Park store, across 10 locations in India. ‘Incity’ Ningbo Flagship Store Boosted its Sales for the First Month At the end of last year, Hape successfully entered the shopping mall ‘Incity’ in Ningbo, the former is premier brand of global bamboo and wooden toy company, and the latter is the newly opened international fashion mall, taste similar therefore chime in easily. Incity aims at displaying brand image and playing experiences, and at the same time it intentionally offers a visual lay-out for distributors. To bring out fully the character ‘originated from Germany’ of Hape, the flagship shop aims at displays its strong brand image and provides play experiences as well as offering a visualized display for distributors. Only after a month, in January 2013, Incity Flagship shop had an inspiring sales volume, and far exceeds any other toy brands in the mall. Hape will promote series of activities to strengthen brand image and stimulate sales. (L.J. Wang) photograph: Lee Li 7