Hape Fun Setting off Happily, Hape China’s Experience Trip The experimental activity titled ‘Growing up Ecologically and Enjoying the Summer’ started on August 19 2012 in Kunning indicated the official launch of the great experimental activity ‘setting off happily 2012’. After four months, Hape held more than 20 activities all around China and attracted more than 10,000 children to attend and experience these activities. The joy makers of Hape ‘cooked’ delicious happy cuisine in each city it stepped into and delivered the concept of environmental protection, helping children set up the view of environmental protection from childhood. The Magnetic series made of bamboo are very popular among children, they enable them to take the wings of imagination and shape cute forms however they like. The Walk Learning Cart won’t be set aside even though children may already have learned to walk. The products ‘Galloping Zebra Cart’, ‘Wonder Walk’ and ‘Block and Roll’ enable children to harvest joy and movement. The most popular parent-child game was the Quadrilla series, many parents and children did not want to leave even though the activity was over, Quadrilla may seem simple yet it enables to awaken the imagination and creativity of children and to strengthen the ability of logical thinking. Those parents who brought Quadrilla straight home said it was for relieving stress as well as bringing them to their children closer. Many parents were surprised by the fondness their children showed for Hape. They thought electronic toys could bring more joy, now they think toys with simple design and interactive function may benefit children more and teach them to think on a higher level. Early education specialist said, the interest of Hape products originates from the nature of the child. The designs of Hape products are very refined and their subtle colors are loved by children, which is quite different from the passive acceptance of electronic toys. Hape toys can guide children to become creators of the world and fun makers and therefore have more senses of achievement. Image Courtesy of SG 11 Christmas Eve carnival in Shijiazhuang, Hebei province, China ‘Toy Story’ activity in Nanjing, Jiangsu province, China Image Courtesy of SG 11 8